Case Studies
Selected projects that scaled startups and strengthened brands.
Services
Helping SaaS and AI products grow faster with strategic UX and design.
AI & SaaS UX
Streamlining complex SaaS and AI products to boost engagement, retention, and user efficiency
Web Design
Designing high-converting websites that enhance user experience, SEO, and conversion rates
UX Strategy
Mapping user journeys to reduce drop-offs, improve navigation, and maximize conversions
Brand Identity
Building brand systems that strengthen recognition, trust, and market positioning
Marketing Design
Creating performance-driven visuals to increase click-through rates, engagement, and brand awareness
Step process
A proven workflow that ensures seamless collaboration and outstanding results.
2025
2024
2023
2022
My Growth Journey
A look into my evolution from designer to trusted UX partner for startups and enterprises.
Creative Director
Groto
2021 - Current
Lead Product Designer
UAE Government
2018 - 2019
Lead UX Designer
HIPL, India
2017 - 2018
UI/UX Designer
Naukri.com
2016 - 2017
10
Years of experience
designing products that drive growth |

95
%




Insights from startups and enterprises
I helped scale.

3X User Activation Post Redesign
AI SaaS Tool
Working with Harpreet was a wonderful experience from day 1 till the last day. Harpreet is highly professional, punctuate and communicative. We have lots of quick iterations together on our product which went well smoothly! Highly recommend working with Harpreet!
Amir Alush
CTO & Co-Founder, Visual Layer
FAQ
Scaling SaaS, AI, and tech brands with outcome-driven UX.
Designing digital products that drive growth — trusted by startups and Fortune 500 brands.













