Transforming UX & conversion for AI dubbing

Camb.ai is a trailblazer in AI-powered speech synthesis and translation platform. Their proprietary AI models, MARS and BOLI, allow real-time dubbing in 140+ languages, making content accessible to a global audience. Since its launch in 2022, From major sports leagues like the Australian Open and Major League Soccer to film production companies and top creators, CAMB.AI empowers industries to break language barriers. The goal was to simplify the platform, enhance usability, and ensure that users, whether beginners or experts, could effortlessly harness the power of Camb.ai’s dubbing capabilities.

Transforming UX & conversion for AI dubbing

Camb.ai is a trailblazer in AI-powered speech synthesis and translation platform. Their proprietary AI models, MARS and BOLI, allow real-time dubbing in 140+ languages, making content accessible to a global audience. Since its launch in 2022, From major sports leagues like the Australian Open and Major League Soccer to film production companies and top creators, CAMB.AI empowers industries to break language barriers. The goal was to simplify the platform, enhance usability, and ensure that users, whether beginners or experts, could effortlessly harness the power of Camb.ai’s dubbing capabilities.

Camb.ai’s technology is constantly evolving, with new AI capabilities being added regularly.

However, the original UI wasn’t designed to accommodate these advancements, leading to a fragmented and inconsistent user experience. Our goal was to create a scalable, future-proof UI that could grow with Camb.ai’s innovations while maintaining a seamless experience for users.

The editor is the heart of Camb.ai's platform—a powerful tool that enables users to dub and translate content in real-time. However, its complexity was overwhelming for many users, especially those new to AI dubbing.

Our goal was to transform the editor into an intuitive, user-friendly experience without sacrificing its advanced capabilities. Below, we take you through the key screens of Camb.ai’s platform, showcasing how we turned a confusing interface into a seamless, user-friendly experience.

Camb.ai has transformed from a complex, advanced tool into an intuitive platform that creators love to use. Where users once struggled with confusion and abandoned projects, they now enjoy a clean interface, guided steps, and real-time feedback that make dubbing effortless.

Engagement has increased as more users complete their projects, reducing frustration and boosting satisfaction. With a smoother onboarding flow and optimised user journeys, retention has improved, and drop-off rates have significantly decreased. Users now feel confident exploring advanced features, leading to higher conversions and greater long-term engagement.

Join 250+ founders, product leaders, and startups scaling through strategic UX.

Join 250+ founders, product leaders, and startups scaling through strategic UX.

Black and white portrait of a man with a beard and glasses

Harry S.

Product Designer | AI & SaaS

Black and white portrait of a man with a beard and glasses

Harry S.

Product Designer | AI & SaaS